Better Together: Why Broker Collaboration Closes More Deals

An open invitation from APEX Asset Management to real estate brokers

In commercial real estate, deals are often complex, timelines stretch and stakeholders can multiply fast. With so many moving parts, one truth remains constant: when brokers collaborate, deals close faster, clients are happier and everyone wins.

At APEX Asset Management, we believe collaboration is not just a nice-to-have — it’s a cornerstone of how we operate. We’re actively building a network of trusted brokers, agents and collaborators who share one goal: to get the deal done, fairly and professionally.

This post is both an invitation and a mindset shift — especially for residential agents who occasionally come across commercial leads but aren’t sure what to do with them. Let’s talk about how we can work together.

1. A Fragmented Market Slows Everyone Down

Too often, the real estate industry operates in silos. Agencies guard their listings. Brokers hesitate to share information. Deals stall because someone doesn’t want to "give away" an opportunity.

In residential real estate, co-brokering is more common — although not without its flaws. In commercial real estate, however, cooperation is still rare. That needs to change. Not every broker can cover every Client’s need, and no one benefits from a lead going cold because two brokers couldn’t align.

We’ve seen it firsthand: great spaces remain vacant, and Clients abandon their search — simply because the right people didn’t connect at the right time. The opportunity was there. The collaboration wasn’t.

2. Commercial Real Estate Is a Different Beast — And That’s Okay

We often speak with residential brokers who tell us:

“I had a client looking for a 200 sqm office in Northern Bucharest, but I didn’t know how to help them exactly, so I let it go.”

We get it. Commercial leasing isn’t always intuitive. It involves different metrics (GLA vs. usable sqm), legal nuances (fit-out clauses, service charges, indexation), and a different negotiation flow. But here’s the good news: you don’t need to master all of it to help your client.

You just need a reliable commercial partner — and that’s where we come in.

3. Residential Brokers: Don’t Let Commercial Leads Go Cold

If you’re a residential agent and one of your clients says:

“My law firm is growing — I’m looking for office space in the center.”
or
“We’re opening a shop — do you know any street retail?”

You might feel out of your depth. Instead of trying to navigate the commercial world alone — or worse, ignoring the lead — collaborate with a commercial broker who does this every day.

At APEX, we welcome co-brokering with residential agents. You refer the Client; we handle the process professionally. You stay in the loop. We agree on a transparent, fair commission split from the start. And you earn from a deal you might otherwise have lost.

4. Broker-to-Broker Collaboration: We Don’t See Competitors, We See Teammates

APEX actively collaborates with fellow commercial real estate brokers, even those considered “competitors.” Why? Because we care more about getting the deal done than who gets credit.

If you have a client but limited access to buildings, let’s talk.
If you represent a landlord but need help generating demand, we can help.
If you’re overwhelmed with inbound leads and need support qualifying them, we’re here.

We don’t need to sign long-term exclusivity or overcomplicate things. We just need to agree on a professional way to work together.

5. How We Keep the Ball Rolling

Here’s how APEX ensures broker collaboration is smooth and mutually beneficial:

• We respond fast – Your client gets the attention they deserve.
• We protect your lead – Clear, written agreements. Your work is respected.
• We share clean data – Accurate availability, floor plans, specs. No guesswork.
• We’re transparent – No hidden agendas or bait-and-switch tactics.
• We follow through – From first call to signed contract, we do what we say.

This isn’t just theory. We’ve closed deals in this way — and we’re looking to do more.

6. An Open Invitation

If you're a:

• Residential broker with a Client looking for office, retail or industrial space.
• Commercial agent who wants to cover more ground with a reliable Partner.
• Landlord representative seeking help with Tenant outreach.
• Or even just someone who doesn’t normally do leasing but stumbled on a lead…

We invite you to reach out.

Let’s stop seeing each other as competitors and start acting like professionals working toward a common goal. The Bucharest real estate market is big enough for all of us — but only if we’re smart about how we work together.

7. Brokers Outside Bucharest — Let’s Bridge the Gap for Your Clients

We know many regional brokers in cities like Cluj, Timișoara, Iași, Brașov and Constanța who have strong relationships with growing companies — tech firms, service providers, retailers — that eventually say:

“Do you know anyone in Bucharest who can help us find space there?”

When that happens, your client is counting on you to guide them — even if Bucharest isn’t your turf.

At APEX, we act as your boots on the ground in the capital. We know the submarkets, we understand the leasing landscape and we’ll represent your Client’s needs professionally. You stay your Client’s trusted advisor. We do the legwork in Bucharest. And you earn through a transparent, pre-agreed referral or split commission.

Whether your Client wants to relocate, open a branch office, or test the Bucharest market — let’s make sure they get the right advice and the right space.

Final Thoughts: We Rise by Lifting Each Other

At APEX Asset Management, we believe in precision, integrity and collaboration. We’re not interested in dominating the market with brute force — we’re here to build something long-lasting, deal by deal, relationship by relationship.

If that sounds like something you’d like to be part of, we’re only a phone call away.

Let’s keep the ball rolling in the market. Together.